{"id":4945,"date":"2025-06-23T10:29:12","date_gmt":"2025-06-23T07:29:12","guid":{"rendered":"https:\/\/romexpo.ro\/?p=4945"},"modified":"2025-06-23T10:36:57","modified_gmt":"2025-06-23T07:36:57","slug":"via-vinum-cea-mai-rafinata-experienta-dedicata-vinului","status":"publish","type":"post","link":"https:\/\/romexpo.ro\/en\/2025\/06\/23\/via-vinum-cea-mai-rafinata-experienta-dedicata-vinului\/","title":{"rendered":"VIA VINUM - The ultimate wine experience"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>ROMEXPO<\/strong> launches a new landmark in the agenda of premium events dedicated to the wine industry: <strong>VIA VINUM 2025<\/strong> - an event with its own identity, multi-sensorial, well anchored in global trends and built specifically for industry professionals, investors, premium brands and passionate audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the period <strong>December 4 - 7, 2025<\/strong>, Pavilion B1 of the <strong>ROMEXPO<\/strong> will be transformed into a conceptual space with contemporary design inspired by European vineyards, scenic lighting, ambient music and refined tasting areas. VIA VINUM is not just an event, but an immersive experience, combining wine with art, gastronomy, technology and authentic emotion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WHAT IS VIA VINUM?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>VIA VINUM<\/strong> is the event that treats wine not just as a product, but as a <strong>cultural value, investment, storytelling tool and social glue<\/strong>. It's where brands build relationships, where trends define, where the market educates and where emotion meets expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&nbsp;EVENT FORMAT<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Wine Business Club (B2B)<\/strong><br>\u25aa\ufe0f <em>Wine Trade Expo<\/em> - top wineries, importers, distributors, international brands<br>\u25aa\ufe0f <em>Business Lounge<\/em> - space dedicated to professional networking &amp; direct negotiations<br>\u25aa\ufe0f <em>Wine Investment Forum<\/em> - sessions on the rare wine market and investment opportunities<br>\u25aa\ufe0f <em>Conferences &amp; Panels<\/em> - current topics: sustainability, digitalization, innovation in wine tech<br>\u25aa\ufe0f <em>Private tastings<\/em> - exclusive wines, collectors, investors<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The VIA VINUM experience<\/strong> is not complete without its artistic and cultural dimension. Wine-inspired art exhibitions, live music, performances, live painting and multi-sensory tastings in themed domes turn each day into an event in its own right. This integrated format offers brands the opportunity to anchor themselves in a deep narrative space with long-term image value, ideal for creative activations, exclusive launches or strengthening relationships with strategic partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&nbsp;The Wine Playground (B2C)<\/strong><br>\u25aa\ufe0f <em>Wine Walk<\/em> - sensory tours guided by sommeliers<br>\u25aa\ufe0f <em>Food &amp; Wine Lab<\/em> - creative pairings with fine cheeses<br>\u25aa\ufe0f <em>Blind Tasting Challenge<\/em> - competition for wine enthusiasts<br>\u25aa\ufe0f <em>Wine Talks<\/em> - authentic conversations with winemakers, critics, influencers<br>\u25aa\ufe0f <em>Wine &amp; Art Fusion<\/em> - visual art, live music, wine painting<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>FIRST EXPERIENCES<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tasting Domes<\/strong> - tastings with projections and ambient sound<\/li>\n\n\n\n<li><strong>Sparkling Nights<\/strong> - sparkling wine &amp; champagne theme evenings<\/li>\n\n\n\n<li><strong>Wine Perfume Bar<\/strong> - an olfactory interpretation of wine<\/li>\n\n\n\n<li><strong>Tasting in the Dark<\/strong> - immersive guided blind guided experiences<\/li>\n\n\n\n<li><strong>NFT Wine Gallery<\/strong> - digital wines, private collections and investment tokens<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>VIA VINUM<\/strong> is an event specially designed for <strong>manufacturers, distributors, importers, sommeliers, collectors, HoReCa managers and investors<\/strong>, offering them a coherent and elegant platform for presentation, positioning and strategic networking. We are not just talking about a trade fair, but a <strong>premium positioning curatorial experience<\/strong>, where products are not exhibited, but staged, and meetings are not random, but smartly facilitated through digital matchmaking, dedicated business lounge and applied networking formats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"<em>In a market where the difference is no longer the product but the experience, <strong>VIA VINUM 2025<\/strong> proposes a relevant framework for companies looking for more than just visibility: they are looking for long-lasting relationships, qualified audience and strategic positioning. We invite brands that see wine, gastronomy and culture not just as industries, but as forms of expression and investment, to become part of an event that speaks the language of the professionals, but also touches the emotions of the public. It is an opportunity to be seen by those who matter. And to build, together, a platform that showcases what really matters: excellence.<\/em>\u201d \u2014 <strong><em>Oana Netbai, Commercial Director ROMEXPO.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Are you a producer, distributor or brand in the world of wine, gastronomy or art?<\/em><br><strong>VIA VINUM is your invitation to a premium experience. Promote yourself. Connect. Create impact.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More details on <\/strong><a href=\"https:\/\/romexpo.ro\/en\/\"><strong>www.romexpo.ro<\/strong><\/a><strong> or romexpo@romexpo.ro.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>VIA VINUM 2025 - Where wine becomes experience. A premium platform for professionals, brands and investors.<\/p>","protected":false},"author":1,"featured_media":4948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[39,20,9],"class_list":["post-4945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-39","tag-expozitii","tag-targuri","category-2","description-off"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"VIA VINUM 2025 \u2013 Unde vinul devine experien\u021b\u0103. 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