ROMEXPO launches a new landmark in the agenda of premium events dedicated to the wine industry: VIA VINUM 2025 - an event with its own identity, multi-sensorial, well anchored in global trends and built specifically for industry professionals, investors, premium brands and passionate audiences.
In the period December 4 - 7, 2025, Pavilion B1 of the ROMEXPO will be transformed into a conceptual space with contemporary design inspired by European vineyards, scenic lighting, ambient music and refined tasting areas. VIA VINUM is not just an event, but an immersive experience, combining wine with art, gastronomy, technology and authentic emotion.
WHAT IS VIA VINUM?
VIA VINUM is the event that treats wine not just as a product, but as a cultural value, investment, storytelling tool and social glue. It's where brands build relationships, where trends define, where the market educates and where emotion meets expertise.
EVENT FORMAT
The Wine Business Club (B2B)
▪️ Wine Trade Expo - top wineries, importers, distributors, international brands
▪️ Business Lounge - space dedicated to professional networking & direct negotiations
▪️ Wine Investment Forum - sessions on the rare wine market and investment opportunities
▪️ Conferences & Panels - current topics: sustainability, digitalization, innovation in wine tech
▪️ Private tastings - exclusive wines, collectors, investors
The VIA VINUM experience is not complete without its artistic and cultural dimension. Wine-inspired art exhibitions, live music, performances, live painting and multi-sensory tastings in themed domes turn each day into an event in its own right. This integrated format offers brands the opportunity to anchor themselves in a deep narrative space with long-term image value, ideal for creative activations, exclusive launches or strengthening relationships with strategic partners.
The Wine Playground (B2C)
▪️ Wine Walk - sensory tours guided by sommeliers
▪️ Food & Wine Lab - creative pairings with fine cheeses
▪️ Blind Tasting Challenge - competition for wine enthusiasts
▪️ Wine Talks - authentic conversations with winemakers, critics, influencers
▪️ Wine & Art Fusion - visual art, live music, wine painting
FIRST EXPERIENCES
- Tasting Domes - tastings with projections and ambient sound
- Sparkling Nights - sparkling wine & champagne theme evenings
- Wine Perfume Bar - an olfactory interpretation of wine
- Tasting in the Dark - immersive guided blind guided experiences
- NFT Wine Gallery - digital wines, private collections and investment tokens
VIA VINUM is an event specially designed for manufacturers, distributors, importers, sommeliers, collectors, HoReCa managers and investors, offering them a coherent and elegant platform for presentation, positioning and strategic networking. We are not just talking about a trade fair, but a premium positioning curatorial experience, where products are not exhibited, but staged, and meetings are not random, but smartly facilitated through digital matchmaking, dedicated business lounge and applied networking formats.
"In a market where the difference is no longer the product but the experience, VIA VINUM 2025 proposes a relevant framework for companies looking for more than just visibility: they are looking for long-lasting relationships, qualified audience and strategic positioning. We invite brands that see wine, gastronomy and culture not just as industries, but as forms of expression and investment, to become part of an event that speaks the language of the professionals, but also touches the emotions of the public. It is an opportunity to be seen by those who matter. And to build, together, a platform that showcases what really matters: excellence.” — Oana Netbai, Commercial Director ROMEXPO.
Are you a producer, distributor or brand in the world of wine, gastronomy or art?
VIA VINUM is your invitation to a premium experience. Promote yourself. Connect. Create impact.
More details on www.romexpo.ro or romexpo@romexpo.ro.
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